Malaysia Airlines partners with 3Sixty, taking online retail to next level

KUALA LUMPUR: Malaysia Airlines Bhd’s flagship e-retail store Temptations has taken its online shopping platform to the next level with its partnership with 3Sixty, the world’s largest in-flight concessionaire.

Malaysia Airlines said following the partnership, Temptations now offers a new and enhanced e-retail shopping experience, coupled with seamless integration with the airline’s frequent flyer program, Enrich.

It said members of the frequent flyer programme can now simply log on directly to the Temptations site and shop while earning Miles with every purchase made via credit card.

Temptations offers customers the flexibility to shop for their favourite duty free items at their fingertips and the option of having the pre-ordered purchases delivered onboard or at home, anywhere in the world.

They can also enjoy more savings on extensive range of products from beauty, fragrances, jewelleries to fashion offered exclusively on its website.

Malaysia group chief marketing and customer experience officer Lau Yin May said as the world goes through radical changes of opinion, character and habit, the company too must evolve as an airline and continuously strive to offer maximum value to its passengers.

“With this launch, we’ve further emphasised our commitment to all our customers at the same time making Enrich a valuable lifestyle rewards hub on top of being a world-class airline loyalty programme for our members.

“It is time to get a little gift for yourself or surprise loved ones by having their favourite items via home delivery service, ensuring that our customers can remain safe and comfortable during this time,” she added.

3Sixty duty free executive Asia vice president Lee Hwee Ming said the company was actively collaborating with its airline partners to deliver all-new retail experiences for customers.

She said the company also continues to invest in its omni-channel vision and had introduced a new facelift along with the “Click and Redeem” service for Temptations.

“We immediately observed a 55 per cent increase in traffic since the launch of the enhanced e-retail site.

“In the new design, we allow brands to gain prominence on Homepage and Category pages and by having key brands up front and centre, we will be able to increase the platform’s appeal factor and encourage returning traffic,” she added.


Source: New Straits Times



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